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The Vaper Expo UK, now in it's 2nd year, is one of the UK’s biggest and most recognized vape expo’s.
In conjunction with the Vaper Expo UK, Vapouround Magazine held a gala Awards event. The Vapouround Awards were held on May 4th at the NEC in Birmingham. From January 2016 to April 1st 2016 Vapouround invited companies to enter their products into the Vapouround Awards for a number of categories including 8 Juice flavors, Best Mod, Best Trade Show, etc - which were all judged categories. In addition to these, Vapouround opened up 3 categories for fans to vote: Best Vape Shop, Vaper of the Year and Juice of the Year. All entries were free of charge and had to fit 1 of the categories.
Held as a stand alone gala dinner event, this was truly a touch of class that was a high water mark for the vape industry as it relates to awards. The care that the Vapouround team took to insuring that things were submitted and judged properly ie blind judgjing on all Juice awards, making sure that each entree meets certain minimum compliance and ethical standards really was outstanding.
Cafe Racer's Lucky 13 made it to the finals for Best Tobacco flavor category. Additionally, Lucky 13 was nominated for Juice of the Year. This was a huge honor for a flavor that has already won Best in Show at Vape Summit V in Houston, TX in 2015 (click here for full recap of that event)
With over 250 industry execs on hand for the dinner and awards event, the evening had the air of a proper awards event that many more mature industries hold and was lacking in the fast growing vape world.
With 2 major nominations for Cafe Racer's Lucky 13, I was a bit nervous but also elated to be in such awesome company with the top UK and USA brands.
Lucky 13 won Best Tobacco. Like a proud father, I was super stoked and proud of the Cafe Racer team and elated that Lucky 13 once again was recognized as one of the best tobacco flavors in the world.
Lucky 13 was also up for Juice of the Year. Unlike the regular flavor categories which were judged, this was a reader poll and anyone around the world could vote for their favorite eLiquid as often as 1x per day for a period of 3 weeks. When we found out that Lucky 13 was nominated for this category we put out the word to our fans via social media and our newsletter - and they responded in droves! While Lucky 13 didn't take first place, it did finish 2nd and very close to the winner in voting % with 21.5% of the overall vote vs 30.5% for the winner - Nora's Dream. Big thanks to everyone who voted!
For a full overview on the Vapouround Awards a complete list of winners in all categories CLICK HERE
With all the excitement of the Vapouround Awards over, it was then time to prepare for the Vaper Expo UK. Held in the massive NEC Complex in Birmingham (UK's 2nd largest city located about 1 1/2 hours Northwest of London) the Vaper Expo UK would be Cafe Racer's debut in Europe and were stoked to mix it up with the UK vapers, retailers, distributors.
The turnout for the expo was fantastic with over 15,000 people attended over the 3 days.
Cafe Racer is distributed by The Juice Factory UK and exhibited as part of the stand with their partners Vapour Distribution.
The team rocked it all 3 days and we once again found some great craft beers to pair with Lucky 13 and Lucky Bastard to share with folks at the stand.
After 3 hectic days at the show, I took a couple of days in London to take in the sights and enjoy some downtime.
#Handcheck from the top of St. Paul's Cathedral
The Ace Cafe in northwest London is one of the most iconic biker hangouts in history—and the spiritual home of the original 'cafe racer' motorcycle. It was great to make the pilgrimage here to experience this place first hand and hang with some of the local motorbike enthusiasts.
I truly felt like a #LuckyBastard on this trip. From the Vapouround Awards to the Vaper Expo UK and to taking in some of London's sights - it was an amazing trip - the first of what I feel will be many more to come.
Cheers!
Some additional images from the show via Instagram:
kurt sonderegger
Author
Founder/CEO of Cafe Racer Craft E-Liquid